The Dove campaign is an emotionally resonant public service message that directly confronts the “Beauty Test” faced by young girls in India. The video reveals painful, culturally specific pressures, like being judged on complexion, body size, and even dowry for marriage prospects, starting from school age. By highlighting that 80% of Indian girls face this pressure, Dove positions itself not just as a soap brand, but as a vocal champion of self-esteem...
The Reserve Bank of India (RBI) is typically a serious institution, but their recent video ad tackling common coin confusion shows a truly creative side. This advertisement is a perfect example of effective public service communication, using humor and relatable scenes to stop a widespread false rumor: the idea that old coins, especially the ₹10 coin, are no longer valid currency. This misinformation had been causing unnecessary problems for shopkeepers, children, and...
Flipkart’s End of Season Sale ad featuring The Great Khali is a great example of how to make a sale feel truly big. Instead of using loud price tags or long discount messages, the brand uses Khali’s massive presence to show just how large the sale really is. The idea is very simple:If the sale is big, show it through someone who is naturally big. That’s where this ad wins. Why This...
Breaking Down the Aamir Khan × NutriChoice “Good Choice” Campaign Celebrity ads in FMCG often feel forced put a big face, say a few lines, sell the product. But the Nutri Choice campaign with Aamir Khan does something rare. It doesn’t just sell a biscuit, It sells a way of thinking. This short ad turns a daily snack into a simple life idea: make a good choice, one step at a time....
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