The Samsung Galaxy Z Fold7 advertisement, titled “How Samsung Galaxy Z Fold7 Made AI Feel Fun, Not Intimidating,” leverages the popular “skincare influencer” trope to showcase the device’s advanced AI capabilities. The ad follows a creator whose attempt at a “Golden Radiance” look goes hilariously wrong, leaving him looking red and blotchy instead of glowing. The video then introduces the Galaxy Z Fold7’s AI features as the ultimate “fix,” allowing the creator...
The Himalaya advertisement, titled “How Himalaya Turned Winter Nostalgia into Powerful Skincare Storytelling,” uses a highly relatable school setting to address winter hair care concerns. The ad features two teachers chatting during a cold morning, complaining about the weather, school assemblies, and the lack of winter vacations. Amidst this everyday banter, the conversation shifts naturally to a common winter problem – dandruff – introducing Himalaya Anti-Dandruff Tea Tree Shampoo as the clinically...
The Kissan advertisement, titled “Turning Everyday Eating into a Celebration,” highlights the cultural habit of carrying home-cooked snacks during travel. Set on an airplane, a group of passengers declines the standard flight meal service, opting instead for their own stash of traditional Indian snacks like Dhokla. The ad positions Kissan Chutney as the essential “cure” for dry snacks, transforming a routine flight into a lively, communal food celebration. 1. The Strategy: Tapping...
The Netflix India advertisement, titled “Rohit Sharma in the Upside Down,” is a brilliant crossover campaign that blends the world of Indian cricket with the supernatural lore of the hit series Stranger Things. Featuring Indian captain Rohit Sharma, the ad uses his famous “on-field” persona including his blunt communication style to prepare a “team” for a finale that isn’t on a cricket pitch, but in the Upside Down. The campaign successfully uses...
The Swiggy advertisement, titled “When Storytelling Makes You Forget It’s an Ad,” uses the visual language of a traditional Indian magic show to promote its cake delivery service. The ad features a magician “Prince” who performs “miracles” by transforming ordinary objects into various delicious baked goods, like cupcakes, gingerbread cakes, and large frosted cakes. The campaign’s strength lies in its ability to entertain the viewer first before delivering the punchline: “Cakes that...
The promotional Campaign for the ZEE5 film Saali Mohabbat features lead actor Divyendu delivering a dark, comedic “tutorial” on the best ways to blackmail someone. The ad uses Divyendu’s popular “tough-guy” persona to walk viewers through a three-step process choosing a target, gathering evidence, and attacking with the secrets. By breaking the fourth wall and referencing his previous famous roles, the campaign successfully builds curiosity for the film’s plot, which clearly involves...
The launch advertisement for the Indian edition of the legendary game show Wheel of Fortune uses a dramatic and comedic “will-reading” scenario to demonstrate the show’s core mechanic: the life-changing power of a single letter. The ad features an elderly man on his deathbed attempting to name his heir, where a tiny linguistic confusion between “Ramu” (the servant) and “Ramne” (the grandson) leads to a hilarious and chaotic outcome. The campaign effectively...
The Kissan Chutneys advertisement, titled “How Rooted Flavours Win Modern Indian Kitchens,” uses a sharp, comedic parody of fine-dining culture to celebrate authentic Indian street food. The ad features a customer at a high-end restaurant being served “exclusive signature delicacies” that turn out to be simple Samosas and Vada Pavs hidden behind pretentious English descriptions. The protagonist eventually calls out the unnecessary “fancy-ness” by revealing his own Kissan Garlic Chutney and Thecha,...
The Chupa Chups advertisement, themed around “Forever Fun,” uses a chaotic and fast-paced visual style to connect the brand with the idea of pure, unexplained silliness. The campaign successfully positions the lollipop not just as a sugary treat, but as an emotion, a feeling that is inherently confusing, exciting, and always fun. The core message is delivered in the final, playful realization that the product itself is “beyond understanding,” mirroring the delightful confusion...
This MyProtein India advertisement is a highly creative and funny campaign featuring internet comedian Harsh Beniwal in a popular Bollywood parody setting—the classic scene from the film Sholay. The ad’s primary goal is to educate the audience about the product’s quality by addressing a common user concern: digestive issues caused by low-quality protein. Beniwal, playing the villain ‘Gabbar Singh,’ uses dramatic punishment (a plank challenge) to pressure his men into stealing the...
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