The Samsung Galaxy Z Fold7 advertisement, titled “How Samsung Galaxy Z Fold7 Made AI Feel Fun, Not Intimidating,” leverages the popular “skincare influencer” trope to showcase the device’s advanced AI capabilities. The ad follows a creator whose attempt at a “Golden Radiance” look goes hilariously wrong, leaving him looking red and blotchy instead of glowing. The video then introduces the Galaxy Z Fold7’s AI features as the ultimate “fix,” allowing the creator to transform his failed photo into a professional-grade image using simple prompts.
1. The Strategy: Solving Real-World Creator Problems
Samsung moves away from technical jargon and focuses on a highly relatable use case for its target demographic.
The Influencer Satire: By opening with a typical “Get Ready With Me” (GRWM) style video, the ad immediately hooks social media users. The humor comes from the gap between the creator’s high expectations and the “fake product” reality.
AI as a Safety Net: The ad positions AI not as a complex scientific tool, but as a “life saver” for social media mishaps. This lowers the barrier to entry for users who might otherwise find AI intimidating.
Hardware meets Software: The narrative highlights the 200-megapixel camera for capturing the initial detail, but gives the final credit to the AI for the creative “magic,” showing how both elements work together in the Fold7.
3. Key Takeaways: AI as a "True Companion"
This campaign rebrands AI from a futuristic concept into an essential daily companion for the digital age.
Humanizing Technology: By framing the device as a “True AI Companion,” Samsung moves the conversation from “what the phone can do” to “how the phone helps you be your best self”.
Niche Targeting: While the Fold7 is a premium device, this ad speaks directly to content creators and those who value their online aesthetic, making the high price point feel justified by the “magic” it can perform.
Simplified Messaging: In under two minutes, the ad communicates camera specs, AI capabilities, and ease of use, all while maintaining an entertaining storyline.
