Browsing Category: Travel Muhurat Sale

The MakeMyTrip (MMT) advertisement, featuring Alia Bhatt, uses a high-stakes, comedic scenario—a rocket launch to introduce the “Travel Ka Muhurat” sale. The ad plays on the Indian cultural concept of a muhurat (an auspicious time), suggesting that missing the current sale is as critical as missing a launch window for a space mission. The campaign successfully positions MMT as the go-to platform for the biggest offers on flights and hotels (up to...