February 1, 2026/
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The Campaign setup features Samay Raina revealing a message from Prithvi Bhagat, the founder of Stretch, who explicitly asks to be “roasted” and “insulted” for the sake of the brand. Sunil Pal plays the “moral compass,” initially refusing to engage in such vulgarity, only to be subverted by Samay’s relentless energy. The twist occurs when the founder himself appears, trying to explain the brand’s vision of being “fashionable and comfortable” in a...
