Browsing Category: Stranger Things

The Netflix India advertisement, titled “Rohit Sharma in the Upside Down,” is a brilliant crossover campaign that blends the world of Indian cricket with the supernatural lore of the hit series Stranger Things. Featuring Indian captain Rohit Sharma, the ad uses his famous “on-field” persona including his blunt communication style to prepare a “team” for a finale that isn’t on a cricket pitch, but in the Upside Down. The campaign successfully uses...