The Campaign setup features Samay Raina revealing a message from Prithvi Bhagat, the founder of Stretch, who explicitly asks to be “roasted” and “insulted” for the sake of the brand. Sunil Pal plays the “moral compass,” initially refusing to engage in such vulgarity, only to be subverted by Samay’s relentless energy. The twist occurs when the founder himself appears, trying to explain the brand’s vision of being “fashionable and comfortable” in a...
The campaign opens with what looks like a classic “emotional” setup: Samay and Suhani are having a serious conversation about “taking the leap” after knowing each other for years. The suspense builds until Suhani asks the big question: “Will you be my… Gym Buddy?”. The “twist” lies in Samay’s reaction. Terrified of commitment to the gym and his own past controversial “bold” moments in 2025, he jokes that he wants a “New...
This Zomato Short features stand-up comedian Samay Raina delivering a humorous “roast” that focuses entirely on Zomato’s overly frequent and often bizarre marketing notifications. Instead of denying the complaint, Zomato embraces the criticism, using the roast format to generate highly engaging, funny content. The ad cleverly turns a common annoyance into a memorable campaign, ending with a surprising twist where the comedian praises Zomato’s real-world social impact, particularly their hiring practices. 1....
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