Browsing Category: Purpose-Driven Advertising

This Mankind Pharma campaign is a deeply emotional and effective tribute to nurses, aiming to change the public perception of these “everyday heroes” of healthcare. The video focuses on Sister Martha, a head nurse who appears to be strict, demanding, and overly controlling. The ad then reveals the “hidden fikr (care)” behind her strictness, culminating in the heartwarming discovery that she secretly cooked a patient’s favorite homemade meal—khichdi—from her own home. The...