The Netflix India advertisement, titled “Rohit Sharma in the Upside Down,” is a brilliant crossover campaign that blends the world of Indian cricket with the supernatural lore of the hit series Stranger Things. Featuring Indian captain Rohit Sharma, the ad uses his famous “on-field” persona including his blunt communication style to prepare a “team” for a finale that isn’t on a cricket pitch, but in the Upside Down. The campaign successfully uses...
The Swiggy advertisement, titled “When Storytelling Makes You Forget It’s an Ad,” uses the visual language of a traditional Indian magic show to promote its cake delivery service. The ad features a magician “Prince” who performs “miracles” by transforming ordinary objects into various delicious baked goods, like cupcakes, gingerbread cakes, and large frosted cakes. The campaign’s strength lies in its ability to entertain the viewer first before delivering the punchline: “Cakes that...
The promotional Campaign for the ZEE5 film Saali Mohabbat features lead actor Divyendu delivering a dark, comedic “tutorial” on the best ways to blackmail someone. The ad uses Divyendu’s popular “tough-guy” persona to walk viewers through a three-step process choosing a target, gathering evidence, and attacking with the secrets. By breaking the fourth wall and referencing his previous famous roles, the campaign successfully builds curiosity for the film’s plot, which clearly involves...
The launch advertisement for the Indian edition of the legendary game show Wheel of Fortune uses a dramatic and comedic “will-reading” scenario to demonstrate the show’s core mechanic: the life-changing power of a single letter. The ad features an elderly man on his deathbed attempting to name his heir, where a tiny linguistic confusion between “Ramu” (the servant) and “Ramne” (the grandson) leads to a hilarious and chaotic outcome. The campaign effectively...
The Kissan Chutneys advertisement, titled “How Rooted Flavours Win Modern Indian Kitchens,” uses a sharp, comedic parody of fine-dining culture to celebrate authentic Indian street food. The ad features a customer at a high-end restaurant being served “exclusive signature delicacies” that turn out to be simple Samosas and Vada Pavs hidden behind pretentious English descriptions. The protagonist eventually calls out the unnecessary “fancy-ness” by revealing his own Kissan Garlic Chutney and Thecha,...
The Chupa Chups advertisement, themed around “Forever Fun,” uses a chaotic and fast-paced visual style to connect the brand with the idea of pure, unexplained silliness. The campaign successfully positions the lollipop not just as a sugary treat, but as an emotion, a feeling that is inherently confusing, exciting, and always fun. The core message is delivered in the final, playful realization that the product itself is “beyond understanding,” mirroring the delightful confusion...
This MyProtein India advertisement is a highly creative and funny campaign featuring internet comedian Harsh Beniwal in a popular Bollywood parody setting—the classic scene from the film Sholay. The ad’s primary goal is to educate the audience about the product’s quality by addressing a common user concern: digestive issues caused by low-quality protein. Beniwal, playing the villain ‘Gabbar Singh,’ uses dramatic punishment (a plank challenge) to pressure his men into stealing the...
This campaign marks ChatGPT’s first targeted advertising effort in India, a strategy that focuses on making a complex, global AI tool immediately relevant to the everyday Indian user. The “genius” of the ad lies in its ability to quickly demonstrate how ChatGPT can solve uniquely local problems from drafting formal office communications with the right tone, to quickly understanding complex ideas in a local context. The campaign aims to position ChatGPT not...
This advertisement for the Infinix GT 20 Pro Gaming Phone successfully targets a young, gaming-focused audience by featuring popular internet comedian CarryMinati (Ajey Nagar). The ad parodies a strict coaching class environment, where CarryMinati, acting as a crude but funny teacher, uses the high-performance features of the phone like the 90 FPS speed, dedicated cooling fan, and Cyber Mecha Design as rewards and tools to entertain his “students”. The campaign cleverly sells the...
The Rungta Steel advertisement is a highly entertaining and funny commercial that directly copies famous scenes and characters from two major Bollywood movies: Shah Rukh Khan’s Jawan and Ranbir Kapoor/Alia Bhatt’s Brahmāstra. The main idea of the ad is to match the powerful, unbreakable energy from these films with the literal strength and durability of Rungta Steel TMT bars. By showing chaotic, destructive fight scenes where everything except the steel pillars is...
A community built on creativity, curiosity, and better marketing.
Letter wooded direct two men indeed income sister impression.
A community built on creativity, curiosity, and better marketing.
© 2025 All Rights are Reserved to Pretty Good ADs. Privacy Policy, Cookies Policy & Disclaimer
