January 28, 2026/
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The Campaign setup features Pankaj Tripathi on a film set, attempting to deliver travel-related taglines by parodying iconic Bollywood dialogues from Dilwale Dulhania Le Jayenge to Sholay and Shahenshah. The humor stems from the “mismatch” between the legendary lines and the specific travel services he’s trying to promote. The twist occurs when Pankaj breaks character (the “actor”) to speak directly to the audience as himself. He drops the filmy tropes and explains...
