The video’s setup features Palmonas co-founder and actor Shraddha Arya on a film set, preparing to introduce the brand’s new ambassador. The twist occurs through Shraddha’s playful “insecurity” as she jokingly questions why her own brand needs another face, especially for a Mangalsutra ad, claiming her “married” status makes her the perfect fit. The payoff is a rapid-fire delivery of the product’s USPs—9k Gold, 500+ designs, starting at just ₹9,000 interrupted by...



