Browsing Category: Kissan Chutneys

The Kissan Chutneys advertisement, titled “How Rooted Flavours Win Modern Indian Kitchens,” uses a sharp, comedic parody of fine-dining culture to celebrate authentic Indian street food. The ad features a customer at a high-end restaurant being served “exclusive signature delicacies” that turn out to be simple Samosas and Vada Pavs hidden behind pretentious English descriptions. The protagonist eventually calls out the unnecessary “fancy-ness” by revealing his own Kissan Garlic Chutney and Thecha,...