December 27, 2025/
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The Kissan advertisement, titled “Turning Everyday Eating into a Celebration,” highlights the cultural habit of carrying home-cooked snacks during travel. Set on an airplane, a group of passengers declines the standard flight meal service, opting instead for their own stash of traditional Indian snacks like Dhokla. The ad positions Kissan Chutney as the essential “cure” for dry snacks, transforming a routine flight into a lively, communal food celebration. 1. The Strategy: Tapping...
