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Beyond the Script: Analyzing Airbnb’s “Host Heroes” Campaign

December 31, 2025/

The Airbnb advertisement, featuring Bollywood star Kartik Aaryan, uses a comedic “misunderstanding” to highlight the dedication of Airbnb hosts. The ad opens with a woman setting a romantic scene with chocolates, lilies, and candles, leading Kartik and the audience to believe she is a starstruck fan or a romantic partner. The punchline reveals that she isn’t preparing for him, but for her Airbnb guests checking in the next day, successfully positioning the...

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