Browsing Category: Harsh Beniwal

This MyProtein India advertisement is a highly creative and funny campaign featuring internet comedian Harsh Beniwal in a popular Bollywood parody setting—the classic scene from the film Sholay. The ad’s primary goal is to educate the audience about the product’s quality by addressing a common user concern: digestive issues caused by low-quality protein. Beniwal, playing the villain ‘Gabbar Singh,’ uses dramatic punishment (a plank challenge) to pressure his men into stealing the...