The Perfectionist’s Trailer: Analyzing the Happy Patel Promotional Campaign The promotional video for the film Happy Patel: Khatarnak Jasoos is a humorous meta-skit featuring producer Aamir Khan and director Vir Das. The ad centers on a mock conflict over who has the “right” to cut the film’s trailer, the director with his artistic vision or the producer who claims to be a “marketing genius”. By leaning into Aamir Khan’s real-world reputation as...



