December 15, 2025/
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The Reserve Bank of India (RBI) is typically a serious institution, but their recent video ad tackling common coin confusion shows a truly creative side. This advertisement is a perfect example of effective public service communication, using humor and relatable scenes to stop a widespread false rumor: the idea that old coins, especially the ₹10 coin, are no longer valid currency. This misinformation had been causing unnecessary problems for shopkeepers, children, and...
