Browsing Category: Dove's Powerful Campaign

The Dove campaign is an emotionally resonant public service message that directly confronts the “Beauty Test” faced by young girls in India. The video reveals painful, culturally specific pressures, like being judged on complexion, body size, and even dowry for marriage prospects, starting from school age. By highlighting that 80% of Indian girls face this pressure, Dove positions itself not just as a soap brand, but as a vocal champion of self-esteem...