January 9, 2026/
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The Campaign begins with Amitabh Bachchan addressing the viewer with his signature grace, comparing the customer to a “King” (Raja) who shouldn’t have to wander for small tasks. The “setup” establishes the convenience of modern banking through a position of prestige. The narrative then shifts to the practical solutions offered by the IDFC FIRST Bank app from opening accounts and making investments to activating UPI on international numbers. The “payoff” is the...
