Browsing Category: Corporate Storytelling

The Adani Group advertisement, titled “Why This Airport Story Feels So Real,” is part of the “Safar Ke Humsafar” (Partners in the Journey) campaign. The ad follows an elderly couple traveling abroad for the first time, clutching a handwritten note (“Parchhi”) from their son, Pittu, detailing the steps of their journey. Throughout the video, an airport staff member acts as their guardian, anticipating their needs beyond the note from wheelchair assistance to...