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From Viral Memes to Marketing Gold: Swiggy’s “Diamond” Glow-Up Strategy

January 3, 2026/

The Campaign begins with a nostalgic clip from a motivational speech where a boy promises to become a “Diamond” by 2026. The scene then cuts to a modern-day reaction, showing a person who has taken this promise literally but in the most humorous way possible. Instead of achieving fame or fortune, they are seen dressed in a literal diamond-shaped costume, dancing to upbeat music while enjoying their favorite food from Swiggy. The...

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