Browsing Category: Chocos

The Kellogg’s “No Maida” Chocos advertisement uses a clever “kitchen gate” metaphor to address a major parental concern: the use of refined flour (maida) in kids’ snacks. By personifying ingredients and literally blocking Maida from entering the kitchen, the brand visually reinforces its commitment to healthier alternatives. The campaign successfully balances the promise of nutritional value (fiber, ragi, and bajra) with the essential promise of chocolaty taste, proving that health doesn’t have...