The Campaign features an unexpected duo: Bollywood actress Ananya Panday and acclaimed “gritty” filmmaker Anurag Kashyap. The setup is a film set where Kashyap is frustrated because Ananya’s hair looks too good. He wants “messy, lifeless hair” for a realistic shot, but Ananya explains her hair always looks salon-fresh because of her routine. The twist occurs when the argument turns into a hilarious breakdown of movie sets. Kashyap suggests using VFX to...
The Perfectionist’s Trailer: Analyzing the Happy Patel Promotional Campaign The promotional video for the film Happy Patel: Khatarnak Jasoos is a humorous meta-skit featuring producer Aamir Khan and director Vir Das. The ad centers on a mock conflict over who has the “right” to cut the film’s trailer, the director with his artistic vision or the producer who claims to be a “marketing genius”. By leaning into Aamir Khan’s real-world reputation as...
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