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The Antidote to Cliché: Analyzing Ashish Chanchlani’s Self-Aware Perfume Marketing

March 22, 2022/

In an advertising world saturated with predictable perfume commercials—where a single spray magically attracts a crowd of beautiful people—the campaign featuring digital creator Ashish Chanchlani for his own brand, OG Beauty Luxury Perfume, is a refreshing and highly effective anomaly. This YouTube Short doesn't just sell a product; it sells an attitude and a critique of the entire category.

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