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How Amazon Prime Used The Great Khali & Raj Shamani to Build Massive Hype for Beast Games

January 20, 2026/

The Campaign’s setup establishes a stark divide between two types of competitors: the “Powerful” (Bal) and the “Intellectual” (Buddhi). Through a series of cinematic shots, the narrative highlights that while physical force can crush some, others fall short when faced with pure logic. The twist comes from the announcement that in this new season, these two distinct groups won’t just compete, they will be forced to collide. The payoff is the reveal...

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