This campaign marks ChatGPT’s first targeted advertising effort in India, a strategy that focuses on making a complex, global AI tool immediately relevant to the everyday Indian user. The “genius” of the ad lies in its ability to quickly demonstrate how ChatGPT can solve uniquely local problems from drafting formal office communications with the right tone, to quickly understanding complex ideas in a local context. The campaign aims to position ChatGPT not...
Breaking Down the Aamir Khan × NutriChoice “Good Choice” Campaign Celebrity ads in FMCG often feel forced put a big face, say a few lines, sell the product. But the Nutri Choice campaign with Aamir Khan does something rare. It doesn’t just sell a biscuit, It sells a way of thinking. This short ad turns a daily snack into a simple life idea: make a good choice, one step at a time....
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