The video is a fast-paced, rhythmic montage of people from all walks of life from city streets and parking garages to sun-soaked beaches. The setup shows various characters in unconventional situations: a man fixing a car, an elderly gentleman with a cowboy hat, and a security guard at a parking booth. The twist is the extreme and humorous lengths they go to for a bottle of Lahori Zeera whether it’s using a...
The video follows a fast-paced, cinematic narrative that keeps the viewer guessing. It opens with Deepika Padukone on a clear “mission,” navigating through urban landscapes with determination. The “twist” occurs when the mystery behind her destination is revealed: she isn’t heading to an elite event or a secret meeting, but simply grabbing a bottle of Bisleri. The payoff is a vibrant, high-energy sequence where the brand’s tagline, “#DrinkItUp,” comes to life through...
The Kissan advertisement, titled “Turning Everyday Eating into a Celebration,” highlights the cultural habit of carrying home-cooked snacks during travel. Set on an airplane, a group of passengers declines the standard flight meal service, opting instead for their own stash of traditional Indian snacks like Dhokla. The ad positions Kissan Chutney as the essential “cure” for dry snacks, transforming a routine flight into a lively, communal food celebration. 1. The Strategy: Tapping...
The Kissan Chutneys advertisement, titled “How Rooted Flavours Win Modern Indian Kitchens,” uses a sharp, comedic parody of fine-dining culture to celebrate authentic Indian street food. The ad features a customer at a high-end restaurant being served “exclusive signature delicacies” that turn out to be simple Samosas and Vada Pavs hidden behind pretentious English descriptions. The protagonist eventually calls out the unnecessary “fancy-ness” by revealing his own Kissan Garlic Chutney and Thecha,...
The Kellogg’s “No Maida” Chocos advertisement uses a clever “kitchen gate” metaphor to address a major parental concern: the use of refined flour (maida) in kids’ snacks. By personifying ingredients and literally blocking Maida from entering the kitchen, the brand visually reinforces its commitment to healthier alternatives. The campaign successfully balances the promise of nutritional value (fiber, ragi, and bajra) with the essential promise of chocolaty taste, proving that health doesn’t have...
The Chupa Chups advertisement, themed around “Forever Fun,” uses a chaotic and fast-paced visual style to connect the brand with the idea of pure, unexplained silliness. The campaign successfully positions the lollipop not just as a sugary treat, but as an emotion, a feeling that is inherently confusing, exciting, and always fun. The core message is delivered in the final, playful realization that the product itself is “beyond understanding,” mirroring the delightful confusion...
This MyProtein India advertisement is a highly creative and funny campaign featuring internet comedian Harsh Beniwal in a popular Bollywood parody setting—the classic scene from the film Sholay. The ad’s primary goal is to educate the audience about the product’s quality by addressing a common user concern: digestive issues caused by low-quality protein. Beniwal, playing the villain ‘Gabbar Singh,’ uses dramatic punishment (a plank challenge) to pressure his men into stealing the...
Flipkart’s End of Season Sale ad featuring The Great Khali is a great example of how to make a sale feel truly big. Instead of using loud price tags or long discount messages, the brand uses Khali’s massive presence to show just how large the sale really is. The idea is very simple:If the sale is big, show it through someone who is naturally big. That’s where this ad wins. Why This...
Breaking Down the Aamir Khan × NutriChoice “Good Choice” Campaign Celebrity ads in FMCG often feel forced put a big face, say a few lines, sell the product. But the Nutri Choice campaign with Aamir Khan does something rare. It doesn’t just sell a biscuit, It sells a way of thinking. This short ad turns a daily snack into a simple life idea: make a good choice, one step at a time....
Djk In the high-speed, low-attention world of digital content, few campaigns stand the test of time. Yet, for decades, Fevicol, a brand whose core product is a functional, utilitarian adhesive has managed to create advertising that is not just memorable, but consistently viral. Their latest short-form campaigns, often shared across platforms, are not merely funny; they are strategic gold mines.
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