The Campaign opens with a dramatic setup: a roommate scolding “Shivaji” for blowing his entire salary on a lavish weekend of clubbing and champagne. Now broke, Shivaji is mocked for his “downfall” as his roommate condescendingly offers him a coin for food, suggesting he’s one step away from begging. The twist occurs when Shivaji reveals his secret weapon: the Swiggy Instamart ₹1 Store. Instead of being a victim of his finances, he...
The video’s setup features Palmonas co-founder and actor Shraddha Arya on a film set, preparing to introduce the brand’s new ambassador. The twist occurs through Shraddha’s playful “insecurity” as she jokingly questions why her own brand needs another face, especially for a Mangalsutra ad, claiming her “married” status makes her the perfect fit. The payoff is a rapid-fire delivery of the product’s USPs—9k Gold, 500+ designs, starting at just ₹9,000 interrupted by...
The video kicks off with a classic “filmy” setup: a high-stakes confrontation in a rugged industrial area. Just as the tension peaks, we see a dramatic, slow-motion “Mass Entry” of the protagonist, who effortlessly diffuses the situation. The twist occurs when the narrative shifts from raw action to a humorous, lighthearted interaction between the hero, his sister, and her friend. The “payoff” is the reveal of the realme 16 Pro Plus. Instead...
The Adani Group advertisement, titled “Why This Airport Story Feels So Real,” is part of the “Safar Ke Humsafar” (Partners in the Journey) campaign. The ad follows an elderly couple traveling abroad for the first time, clutching a handwritten note (“Parchhi”) from their son, Pittu, detailing the steps of their journey. Throughout the video, an airport staff member acts as their guardian, anticipating their needs beyond the note from wheelchair assistance to...
The promotional ad for Shark Tank India Season 2 uses a clever role-reversal to show how deeply business “valuation” talk has entered the Indian consciousness. In the ad, a customer tries to bargain with a vegetable vendor over the price of ladyfinger (bhindi), only for the vendor to respond with a detailed financial breakdown of his business. By transforming a common street interaction into a pitch-deck style presentation, the ad signals that...
The Swiggy advertisement, titled “When Storytelling Makes You Forget It’s an Ad,” uses the visual language of a traditional Indian magic show to promote its cake delivery service. The ad features a magician “Prince” who performs “miracles” by transforming ordinary objects into various delicious baked goods, like cupcakes, gingerbread cakes, and large frosted cakes. The campaign’s strength lies in its ability to entertain the viewer first before delivering the punchline: “Cakes that...
The MakeMyTrip (MMT) advertisement, featuring Alia Bhatt, uses a high-stakes, comedic scenario—a rocket launch to introduce the “Travel Ka Muhurat” sale. The ad plays on the Indian cultural concept of a muhurat (an auspicious time), suggesting that missing the current sale is as critical as missing a launch window for a space mission. The campaign successfully positions MMT as the go-to platform for the biggest offers on flights and hotels (up to...
This campaign marks ChatGPT’s first targeted advertising effort in India, a strategy that focuses on making a complex, global AI tool immediately relevant to the everyday Indian user. The “genius” of the ad lies in its ability to quickly demonstrate how ChatGPT can solve uniquely local problems from drafting formal office communications with the right tone, to quickly understanding complex ideas in a local context. The campaign aims to position ChatGPT not...
This advertisement for the Infinix GT 20 Pro Gaming Phone successfully targets a young, gaming-focused audience by featuring popular internet comedian CarryMinati (Ajey Nagar). The ad parodies a strict coaching class environment, where CarryMinati, acting as a crude but funny teacher, uses the high-performance features of the phone like the 90 FPS speed, dedicated cooling fan, and Cyber Mecha Design as rewards and tools to entertain his “students”. The campaign cleverly sells the...
This Zomato Short features stand-up comedian Samay Raina delivering a humorous “roast” that focuses entirely on Zomato’s overly frequent and often bizarre marketing notifications. Instead of denying the complaint, Zomato embraces the criticism, using the roast format to generate highly engaging, funny content. The ad cleverly turns a common annoyance into a memorable campaign, ending with a surprising twist where the comedian praises Zomato’s real-world social impact, particularly their hiring practices. 1....
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