This advertisement for the Infinix GT 20 Pro Gaming Phone successfully targets a young, gaming-focused audience by featuring popular internet comedian CarryMinati (Ajey Nagar). The ad parodies a strict coaching class environment, where CarryMinati, acting as a crude but funny teacher, uses the high-performance features of the phone like the 90 FPS speed, dedicated cooling fan, and Cyber Mecha Design as rewards and tools to entertain his “students”. The campaign cleverly sells the phone’s technical specifications using humor and ends with a surprising, yet essential, social rule for gamers: never interrupt a game.
1. The Strategy: Speak the Audience’s Language
Infinix chose a powerful strategy by using a personality who perfectly understands the gaming community’s sense of humor and priorities.
Using the Right Creator: Carry Minati is famous for his “roasting” style, which involves over-the-top acting and sharp, often blunt humor. By casting him as a ridiculous teacher in an “Unpadh Classes” (Illiterate Classes) setting, the brand immediately signals to its young audience that this ad is meant to be funny and non-traditional.
Gaming over Grades: The ad immediately flips the common student pressure (academics) and makes gaming the priority. The teacher compares the phone’s Frames Per Second (FPS) a key gaming metric to the low test scores of his students, saying the phone has higher FPS than their combined marks. This connects the product directly to the audience’s main interest.
2. Highlighting Key Product Features with Humor
The phone’s important technical details are delivered as part of the comedy, making them memorable rather than boring.
Performance: The phone’s speed is highlighted by mentioning its 90 FPS capability and the MediaTek Dimensity 8200 Ultimate processor. The use of FPS numbers in the context of test scores ensures gamers pay attention to the performance claims.
Design and Cooling: The aesthetic features, like the Cyber Mecha Design and customizable lighting, are described as being “more beautiful” than anything else, setting up a funny comparison. The ad also smartly mentions the dedicated cooling fan, addressing a common frustration for mobile gamers (phones overheating).
The Rule of Gaming: The final scene involves the teacher giving a student the phone and setting a rule: the student must attend the teacher’s call while gaming. When the student answers, the teacher is furious, stating: “When you are gaming, you only game. Don’t attend anything else!”. This joke is a perfect nod to the gamer’s code of conduct and shows the brand truly understands their customers’ dedication.
3. Clear Call to Action
The ad doesn’t forget its purpose, ending with a very clear instruction on how to get the phone:
Giveaway and Sale: The teacher announces a giveaway for the phone by asking viewers to like his reel. This builds instant engagement.
Purchase Details: Finally, he clearly states that the sale is live and provides the pricing and location (Flipkart), ensuring that interested viewers know exactly where and how to buy the phone.
The combination of CarryMinati’s high-energy humor and the clever presentation of technical details makes this a highly effective and entertaining advertisement for the gaming community.
