Breaking Down the Aamir Khan × NutriChoice “Good Choice” Campaign
Celebrity ads in FMCG often feel forced put a big face, say a few lines, sell the product. But the Nutri Choice campaign with Aamir Khan does something rare. It doesn’t just sell a biscuit, It sells a way of thinking.
This short ad turns a daily snack into a simple life idea: make a good choice, one step at a time.
1. From Biscuit to Belief
The biggest win of this campaign is how it moves NutriChoice from being just a snack to becoming a “Good Choice.”
Aamir Khan is known for being thoughtful, disciplined, and selective both in life and in the roles he chooses. That image fits naturally with the idea of making better, mindful decisions.
Instead of explaining nutrition in a complicated way, the ad keeps it simple:
You don’t need to change your whole life. Just start with one better choice. That’s something everyone can relate to.
This short ad turns a daily snack into a simple life idea: make a good choice, one step at a time.
2. How the Story Flows (In Just 31 Seconds)
The ad feels less like an ad and more like a small life lesson.
Strong start:
The film opens with Aamir being praised for a “great shot” during a healthy activity. This instantly builds trust he looks like someone who actually lives this lifestyle.
The key line:
When someone calls the snack “NutriChoice,” he corrects them:
“This is not just NutriChoice. This is a Good Choice.”
In one line, the brand name turns into a bigger idea.
Product proof (kept simple):
Fiber, digestion, good taste these points are mentioned quickly, without overloading the viewer. They support the idea, not overpower it.
The closing thought:
“Take one good choice, the next one becomes easy.”
This line connects the biscuit to everyday life decisions food, habits, and mindset.
3. What This Campaign Teaches Marketers
Right face, right message:
Aamir Khan doesn’t feel like he’s acting here. His personality matches the message, which makes the endorsement feel honest, not paid.
Simple idea beats long explanations:
Instead of pushing features, the brand owns one clear thought Good Choice. That’s easy to remember and easy to repeat.
Start small, think big:
By showing the biscuit as the first easy step, the ad speaks to real people. Big changes feel hard. Small choices feel possible.
Final Thought
This campaign proves one thing clearly: Great advertising doesn’t shout.
It gently makes sense NutriChoice didn’t try to be loud or clever.
It just showed how one small choice can lead to better ones.
And that’s what makes it a really good campaign.
